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Website Redesign: enduraHEALTH.ca

6/30/2016

2 Comments

 
Old Website:
Website Design Calgary

​New Website:
Website Redesign Endurahealth
PROJECT MANAGEMENT
WEBSITE REDESIGN

http://endurahealth.ca

Objectives: 
  • Update website messaging to re-position enduraHealth as a full service sports injury clinic with new chiro and physio services, not just massage therapy
  • Update design to mobile-friendly template
  • Budget = < $2k
  • Timeline = 4-6wks

Deliverable:
  • New website hosted on Weebly.com with a new look/feel, new main menu structure and revised page content 
The original motivation of this project was to update the web site content to promote new service offerings and update the content on a few pages, however we quickly expanded the scope to also include a redesign to better reflect the enduraHealth brand using web design template that supported mobile browsers.

Our Approach

1. IA / New Website Map
After reviewing competitor and other similar sites and doing keyword research, we suggested a revised site map with an updated main menu and new pages to communicate the new full-service clinic offerings. To 'document' this, we created a new blank site on Weebly.com so the client could visually see/demo the revised main menu. 
 
2. Content Writing
Once the new site map was approved, we copied content from the old site to the new site making a few edits here/there. Once the page copy was there, we trained the client on how to use the Weebly editor and they completed the remaining writing. Once all the pages were updated, we edited them slightly to optimize pages for keywords.  
 
3. Rebuilt site using Weebly.com
To keep things simple (and under budget), we chose an existing Weebly design template and tweaked only slightly to incorporate existing brand colors. We sourced the sweet home page header image for free from http://unsplash.com

For more awesome FREE stock photo sites, check out 14 Amazingly Free Stock Photo Websites

The Results

We were very happy to report that this project was completed in just under 4 weeks and right on budget.

From the client...
"SO HAPPY! I did a final review of the content and am SUPER HAPPY with everything! thank you for the awesome work you are doing.  i love it! this site is so easy to use!"

Next step is to launch a regular blogging program to keep website content fresh and related keyword dense. The client will be taking this on themselves, but we'll be checking in from time to time.

2 Comments

Waste Logic Explainer Video

4/28/2016

0 Comments

 
EXPLAINER VIDEO
PROJECT MANAGEMENT

http://wastelogic.com

​In full disclosure, this project is for an Uncle of ours who wanted to create a 'How it Works' type video to help explain his business process to potential new clients. Video production is not our core line of business, however Christine has managed many similar how it works video projects in the past for Fortune 500 clients.

In this case, we did not have a Fortune 500 budget, so we worked with a third party production house, MinuteVideos.com, and our role on the project was primarily providing project management. Once the video was completed, it was uploaded to YouTube account and embeded on the client's WordPress site.

Overall we were very impressed working with MinuteVideos.com. The base price for a 1min video is $600 then you can choose various upgrade options.
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