After reviewing competitor and other similar sites and doing keyword research, we suggested a revised site map with an updated main menu and new pages to communicate the new full-service clinic offerings. To 'document' this, we created a new blank site on Weebly.com so the client could visually see/demo the revised main menu.
2. Content Writing
Once the new site map was approved, we copied content from the old site to the new site making a few edits here/there. Once the page copy was there, we trained the client on how to use the Weebly editor and they completed the remaining writing. Once all the pages were updated, we edited them slightly to optimize pages for keywords.
3. Rebuilt site using Weebly.com
To keep things simple (and under budget), we chose an existing Weebly design template and tweaked only slightly to incorporate existing brand colors. We sourced the sweet home page header image for free from http://unsplash.com
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From the client...
"SO HAPPY! I did a final review of the content and am SUPER HAPPY with everything! thank you for the awesome work you are doing. i love it! this site is so easy to use!"
Next step is to launch a regular blogging program to keep website content fresh and related keyword dense. The client will be taking this on themselves, but we'll be checking in from time to time.