The original motivation of this project was to update the web site content to promote new service offerings and update the content on a few pages, however we quickly expanded the scope to also include a redesign to better reflect the enduraHealth brand using web design template that supported mobile browsers.

1. IA / New Website Map
After reviewing competitor and other similar sites and doing keyword research, we suggested a revised site map with an updated main menu and new pages to communicate the new full-service clinic offerings. To 'document' this, we created a new blank site on Weebly.com so the client could visually see/demo the revised main menu. 
 
2. Content Writing
Once the new site map was approved, we copied content from the old site to the new site making a few edits here/there. Once the page copy was there, we trained the client on how to use the Weebly editor and they completed the remaining writing. Once all the pages were updated, we edited them slightly to optimize pages for keywords.  
 
3. Rebuilt site using Weebly.com
To keep things simple (and under budget), we chose an existing Weebly design template and tweaked only slightly to incorporate existing brand colors. We sourced the sweet home page header image for free from http://unsplash.com

For more awesome FREE stock photo sites, check out 14 Amazingly Free Stock Photo Websites

We were very happy to report that this project was completed in just under 4 weeks and right on budget.

From the client...
"SO HAPPY! I did a final review of the content and am SUPER HAPPY with everything! thank you for the awesome work you are doing.  i love it! this site is so easy to use!"

Next step is to launch a regular blogging program to keep website content fresh and related keyword dense. The client will be taking this on themselves, but we'll be checking in from time to time.

Lessons Learned
We didn't achieve stellar conversion at 0.46%, however I was pleased with the number of impressions and it did result in 3 race registrations (1% conversion), which is only 2 short of our goal.

​The great thing about online advertising is that it is so easy to test different text blurb and/or images in ads and track which does best. After a few days, you can quickly tell which ad is the 'winner' and you can choose to dedicate more ad spend to it to maximize your ROI.

​For the next marathon weekend, we'll copy this campaign using the winning image (above) but test different text blurbs and limit the campaign to just Fri-Sun.

​In full disclosure, this project is for an Uncle of ours who wanted to create a 'How it Works' type video to help explain his business process to potential new clients. Video production is not our core line of business, however Christine has managed many similar how it works video projects in the past for Fortune 500 clients.

In this case, we did not have a Fortune 500 budget, so we worked with a third party production house, MinuteVideos.com, and our role on the project was primarily providing project management. Once the video was completed, it was uploaded to YouTube account and embeded on the client's WordPress site.

Overall we were very impressed working with MinuteVideos.com. The base price for a 1min video is $600 then you can choose various upgrade options.

​This was a quick and easy project with a low budget. The website was created to support a new ultra marathon running event starting in 2016. One website destination for all event info that can be easily edited by the race director is a must for all race events, so using Weebly.com as the CMS was an obvious choice. The Weebly WYSIWYG editor is very easy to use and they have many design templates to choose from. Most of the time/effort "building" this site was pulling together the content, which is the most important part of any website.

Other key features of the website included:

1. Integration with Online Registration System
   Instead of building something from scratch, we used Eventbrite, a third party registration platform. Why reinvent the wheel right? We configured the system to 'pass on' registration fees to the registrants which makes it free for the race director which resulted in significant cost savings.
   
   
2. Integration with Facebook Page
   The race director already had a Facebook page and are using it to post updates and key information about the race. Including a feed on the website ties the two nicely together and gives the race director an easy way to post "latest news" on the site without having to log into the CMS.
   
   
3. Volunteer Sign-up Form
   We used the built-in form feature in Weebly which captures the basic info and emails the race director with each sign up. Closer to race day, they can log in and export all sign-ups into MS Excel.

We also purchased the domain and are working on phase II of the project: SEO and social media marketing. What good is a website if nobody visits it right? Stay tuned for updates.

This is a pet project started long ago as part of a 'create an online business' phase. My husband is passionate about motorcross riding and fitness, so we teamed up with our personal trainer cousins Tricia and Miki Kawahara to put together some training programs and sell them online.

How successful has it been? There's been a few sales, but we're obviously not living on an island that we bought with our millions of dollars of revenue. Motocross fitness is a niche market, but also full-time jobs and two children under 5 put this project on the side burner for the last few years.

Of course Kevin (the developer in our duo), has been tinkering on Phase II of this web application for some time, implementing a new interface and all the latest greatest mobile friendly UI elements. Recently I've gotten involved to 'get the new site live already!' and we've been having some really good discussions about what is the MVP (minimum viable product).

So really this post is to motivate both of us to get Phase II live so we can update this post with new screenshots. :D