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Facebook Advertising Campaign: Oktoberfest Run

5/28/2016

1 Comment

 
Facebook Advertising Campaign

PROJECT MANAGEMENT
​FACEBOOK ADVERTISING CAMPAIGN
http://reddeeroktoberfestrun.com
Objective: 
Create a Facebook advertising campaign to promote an upcoming new race, the Red Deer Oktoberfest Run. 

Goals: 
  • drive traffic to event site (3%, 150 clicks)
  • race registrations (3%, 5 registrations)
  • min budget spent (i.e. $20)

Target Audience:
Calgary Marathon attendees

Our Approach
  1. Created 6 different ads with varying text blurbs / images
  2. Created custom audience: interests = marathon AND 24-55yrs AND living within 60km of Calgary
  3. Placement: mobile iOS ads only
  4. Campaign dates = marathon weekend only (Fri-Tue)
  5. Budget = $5/day

The ​Results
Picture
Lessons Learned
We didn't achieve stellar conversion at 0.46%, however I was pleased with the number of impressions and it did result in 3 race registrations (1% conversion), which is only 2 short of our goal.

​The great thing about online advertising is that it is so easy to test different text blurb and/or images in ads and track which does best. After a few days, you can quickly tell which ad is the 'winner' and you can choose to dedicate more ad spend to it to maximize your ROI.

​For the next marathon weekend, we'll copy this campaign using the winning image (above) but test different text blurbs and limit the campaign to just Fri-Sun.
1 Comment
rueann link
7/10/2023 01:37:34 am

God blesss

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